A UNIVERSE OF FORMS, STYLE AND POSSIBILITIES.

Close your eyes. Go back to the 50’s, 60’s, 70’s. Roue was inspired by this era. Just like the elegance of an Alfa Romeo car, the precision of Braun radio or the design of Scandinavian furniture. Now combine this timeless style with a modern, unique, manufacturing process utilizing high-grade parts and quality materials. This is how each one of our watches is made. Created by Alex Iervolino, a Brazilian designer and collector who has a long-standing passion for iconic creations, Roue was born for this very purpose: to reimagine classics in order to inspire the new.